Marketplace

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Marketplace

Cédric Corazza
Hi,

A new term landed in Firefox with Bug 736279: Marketplace.
Should we consider it as a trademark? Shoud we localize it?
Thanks

Cédric
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Re: Marketplace

Patrick Finch-2
I don't believe this is being trademarked, but "Mozilla Marketplace" is
obviously protected.

I'll ask around and see if we can get an answer on this distribution.

Patrick


On 3/16/2012 12:04 PM, Cédric Corazza wrote:

> Hi,
>
> A new term landed in Firefox with Bug 736279: Marketplace.
> Should we consider it as a trademark? Shoud we localize it?
> Thanks
>
> Cédric
> _______________________________________________
> Interested in promoting Mozilla? Check out the Mozilla Community
> Marketing Guide: http://contribute.mozilla.org/Marketing
> [hidden email]
> https://lists.mozilla.org/listinfo/marketing

--
Patrick Finch
Mozilla
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Mobile: +46 768 444 833
Office: +1 650 903 0800 ext. 340
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Re: Marketplace

Patrick Finch-2
Hi,

I can confirm that the term will be "Mozilla Marketplace" as a proper
noun, i.e. not translated in-product but to be presented.

What I've learned: there was consultation on the name with a branding
agency and the world-ready list, arriving at "Mozilla Marketplace": this
did generate a lot of discussion on list, that "marketplace" was
difficult to translate and that the original English might be, well, too
English.

Against that, I understand our brand agency ran a trademark search and
ran geo-linguistics testing.  There should be additional visuals (which
I think Kristin will share with us once available) to make it more
comprehensible.


Patrick



On 3/16/2012 12:14 PM, Patrick Finch wrote:

> I don't believe this is being trademarked, but "Mozilla Marketplace" is
> obviously protected.
>
> I'll ask around and see if we can get an answer on this distribution.
>
> Patrick
>
>
> On 3/16/2012 12:04 PM, Cédric Corazza wrote:
>> Hi,
>>
>> A new term landed in Firefox with Bug 736279: Marketplace.
>> Should we consider it as a trademark? Shoud we localize it?
>> Thanks
>>
>> Cédric
>> _______________________________________________
>> Interested in promoting Mozilla? Check out the Mozilla Community
>> Marketing Guide: http://contribute.mozilla.org/Marketing
>> [hidden email]
>> https://lists.mozilla.org/listinfo/marketing
>

--
Patrick Finch
Mozilla
[hidden email]
Mobile: +46 768 444 833
Office: +1 650 903 0800 ext. 340
Twitter: @patrickf
IM: [hidden email]
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